While 2011 wasn’t always kind to Groupon, there is no question the impact that if has had on the industry. It has become a polarizing topic in the industry that often leaves restaurant owners at odds with their guests. Very few restaurant owners avoided at least considering making a deal with the discounting giant. Many more have come forward with horrific stories of what making that deal has done to their bottom line. imitators sprung up and guests finally started questioning the impact this might be having on the restaurants they love.
The year started with an advertisement for Groupon on the Super Bowl and a $6 billion buyout offer from Google. After a highly criticized release of company financials and a delayed IPO, concern began to grow amongst investors. No one knows exactly what the future holds for the company, but no topic was more discussed in restaurants, diners, and on this blog. This means that the top spot goes to Groupon and a little post I wrote called The Groupon Effect.