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Tag Archives | aspirational eating

Aspirational Dining in a Recession

(Note: In the previous post I defined the growing market segment of “aspirational dining” restaurants.  This is valuable background to this post and merits a read.) What sets the “aspirational dining” market segment apart was their creation of the perception that their food cost more because it was worth more.  This perception is what made […]

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Aspirational Dining Defined

I am a Mac guy.  This means only the occasional interruption for updates from Microsoft.  These are most often for Word for Macs.  Yet in none of these updates have they added to my spell check dictionary words like “Barack Obama, Al Qaeda, or Facebook.”  If they do implement this change they can use this […]

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