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Using Words That Sell

In nearly every training manual, at nearly every restaurant, there is a section on using adjectives to sell.  This is often the extent of the sales training in them.  They encourage you to use words like “awesome” and “incredible” to sell the food to guests.  The authors of the manuals picture an army of servers […]

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The Most Important Phrase You Are Not Using

The space between reality and urban legend has spawned the story of the single greatest marketing idea ever.  This phrase was so powerful that it nearly doubled the sale of the product it was written for.  Two simple words that did not even need advertised.  Two words that added to the label caused sales to […]

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By Way Of Introduction

If you are taking the time to read this blog, a word of introduction may be in order. I took my first job waiting tables in 1995. In the years since I have worked for 13 different restaurant companies selling nearly every type of food in nearly every type of setting. I have been trained […]

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