It was intended to be a funny post showing old PBR commercials. I had no particular opinion about Pabst. I had given up drinking before it had its resurgence. Then I started reading about the guerilla marketing effort that brought it back to prominence and the new owners that threatened to ruin it. This suddenly became a post that took me days to write and left me proud when it was completed. It has elements of marketing, hipsters, and arrogant millionaires. When these topics collide you get The Rise and Fall (and Rise and Fall) of Pabst Blue Ribbon
Number 5: What Happens When You Write About Hipster Beer
About David Hayden
Restaurant industry professional helping small restaurants with their training, operations, and marketing needs. Author of Tips2: Tips For Increasing Your Tips and Building Your Brand With Facebook. You can also visit my other websites and blogs at: http://www.tips2book.com http://www.restaurant-marketing-plan.com http://www.themanagersoffice.com http://www.tipssquared.com http://www.foodieknowledge.com http://www.restaurantlaughs.com http://www.tipsfortips.wordpress.comSubscribe
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About The Author
David Hayden was born and raised in Kansas City, Missouri. He took his first serving job in 1996. Since that time, he has worked for over a dozen different restaurant companies. He has held both hourly and salaried positions at independent and corporate restaurants. He has waited on over 100,000 guests and trained hundreds of servers. He has been named "Best Server in Kansas City" the last three years by the local weekly paper.
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