Number 5: What Happens When You Write About Hipster Beer

It was intended to be a funny post showing old PBR commercials.  I had no particular opinion about Pabst.  I had given up drinking before it had its resurgence.  Then I started reading about the guerilla marketing effort that brought it back to prominence and the new owners that threatened to ruin it.  This suddenly became a post that took me days to write and left me proud when it was completed.  It has elements of marketing, hipsters, and arrogant millionaires.  When these topics collide you get The Rise and Fall (and Rise and Fall) of Pabst Blue Ribbon