Zucker-who? Meet Matt Cutts, the man who runs the internet. I knew I shouldn’t have put my vacation on my Google calendar. Last week, Google announced that Google Places was being replaced with Google + Local. They did this because apparently the 4-6 hours of sleep I get a night was far too much for […]
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How Restaurants Can Benefit From SEO and Social Media
Lately a number of the restaurant blogs that I read are talking about ways to utilize social media. Some are talking about how Pinterest is the next big thing (it’s not) and others are minimizing the need for social networks. All of these posts are presenting a very small piece of the internet marketing puzzle. […]
Restaurant Marketing Tools From The Hospitality Formula
The updates have slowed down again after the launch of Restaurant Marketing Plan and the restaurant marketing tools available on this new website. This does not mean that I am slowing down though. The response to the new website has been overwhelming. I am amazed at the number of independent restaurants who have been waiting for this type of information. I […]
Google Penguin Just Changed The Internet
Last week Google finished their latest algorithm change known as “Google Penguin.†Google confirmed this as they completed a change that many of the top level search engine optimization gurus have been dreading. Overnight, the strategies used by many companies to promote websites to the top of Google search pages resulted in those sites facing […]
Introducing Restaurant Marketing Plan
Restaurant Marketing Plan is the newest addition to The Hospitality Formula Network As a result of writing this network of blogs, I have the opportunity to speak to a number of restaurant owners. During these conversations, I often ask them about their restaurant marketing efforts and what is working for them. This is often accompanied […]
About The Author
David Hayden was born and raised in Kansas City, Missouri. He took his first serving job in 1996. Since that time, he has worked for over a dozen different restaurant companies. He has held both hourly and salaried positions at independent and corporate restaurants. He has waited on over 100,000 guests and trained hundreds of servers. He has been named "Best Server in Kansas City" the last three years by the local weekly paper.
